Actualizado a Agosto de 2021.
¿Qué es y que no es marca personal?
Marca personal no es una mancha en la piel, aunque si es visible y característica, nos puede ayudar con una buena estrategia, a ser reconocidos y diferenciados de los demás que hacen lo mismo que nosotros.
Aunque está claro que no solo basta con una mancha en la piel visible y característica, o tener barba para diferenciarnos de los demás y que los posibles clientes opten por nosotros antes que por otros.
Hace falta aportar valor y contenido de calidad, pero no cualquier contenido ni de cualquier manera. Deben ser contenidos que esté buscando nuestro público objetivo, contenidos por los que visitan nuestra web y blog y no las de el resto.
Y por último y no menos importante, que debe ser escrito desde nuestro punto de vista personal, pues es ese punto de vista el que buscan quienes nos siguen, porque engloba experiencias con las que muchas personas se identifican. Ser nosotros mismos es un 50% del trabajo.
Pocos son los elegidos que nacen con ese don innato que hace que se les reconozca en cualquier sitio. Tienen ese sello o esa impronta, por el que se les recuerda por cualquier cosa que hagan o diga, aunque hayan pasado años. Tanto para bien como para mal. Otros en cambio, pasan desapercibidos por la vida y nadie sabe quienes son, aunque hayan inventado la pólvora.
“ Es un buen chico, limpio y pinta muy bien
y además no es caro.”
¿Cuántas veces hemos escuchado ésto?
Siempre han existidos las referencias. Lo que la gente ha pensado y dicho de nosotros a otras personas cuando les realizamos un trabajo, o a nivel personal. Una visión del trato y acabado que ha dejado ese sentimiento en el cliente. Pues las personas nos llevamos por lo que sentimos en cada momento, y es lo que guardamos a la hora de recomendar a una u otra persona.
Aunque siguen existiendo las referencias, a un nivel mas profesional, dentro de sectores como el marketing y el mundo digital se busca algo más que ese don innato. se valoran otros rasgos personales que nos diferencien de los demás, algo más que nos haga conocemos y reconocernos ante los demás, marca personal, y es la manera en la que nos en los demás y nos valoran.
Debes dejar esa sensación en las personas que deseen saber más y por eso te elijan.
Hacer que el cliente quiera saber más sobre lo que haces y cómo puedes llegar a ayudarlo desde tu perspectiva, como la historia de este video…
by Diego Zerpa Jorge
“ Que Seas tu mism@, te dirán, que te diferencies de los demás, pero la realidad siempre es otra.”
¿Qué es la Marca Personal o Branding y en qué ayuda a los que nos movemos en el mundo de lo digital, el marketing y demás sectores que están cada vez más en auge?
A cada persona que le preguntes te dirá una cosa diferente de lo que ellos y ellas piensan sobre lo que es la marca personal, ya que cada cual lo ve desde su perspectiva y desde sus vivencias aunque el mercado dicta unas normas que en la mayoría de las ocasiones las podemos pasar por alto, si llegamos a ser un “Risto Megide” del marketing o el mundo digital.
Para considerarte a tí mism@ como si de una marca se tratara, debes conocerte bien y es importante para saber todo lo que puedes dar de ti, qué habilidades tienes y cuales te hacen falta mejorar o aprender, usando las herramientas
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